John Hostler :: Renegade Blog

I have avoided discussing the economy in mails to my lists because I am sick of all the blatant bullshit scare tactics marketers are swarming around to pimp their shit.

I am only talking about it here today because I am also beginning to grow weary of people blaming the economy for their failing business.

Now, I’m not a heartless prick, and for some, I realize the economy does affect their business negatively.

But, as an online marketer, the economy or an economic downturn should in NO WAY send your sales in the toilet.

Here’s why –being online allows for great maneuverability.  If one niche goes South then move to another that excels in bad economic times.

If we look at the Great Depression as an indicator of what to do today, during tough economic times people like to spend on things that allow them to forget what’s going on in the world around them.

With that mindset, what kinds of products could you promote as an affiliate that people would be interested in using as a way to forget for even just a little while?

Or… given that there is a credit crunch going on, do you think products that help people with their credit might be viable?

Or perhaps debt reduction?  If people are “tightening their belts” then wouldn’t debt reduction programs be salable, especially during “times like this”?

The bottom line is there are ALWAYS opportunities — both in up markets and down markets.  Hell, today you can get GM stock for what it cost back in the 50’s!

It’s just in how you look at it… and frankly where you look.

If you want to look for the bad… that is ALL you’re gonna find… but if you want to look for opportunities, they are out there in droves.  As an online marketer you have the flexibility to change things up at will:-)

Til next time,

John Hostler